What does Dev Chopra specialize in?

Dev Chopra specializes in AI-powered digital marketing, brand strategy, content marketing, D2C ecommerce growth, social media marketing, and startup consulting. He helps founders and brands build scalable growth systems.

Is Dev Chopra available for freelance digital marketing projects?

Yes. Dev Chopra is available as a freelance digital marketing consultant, brand strategist, and growth advisor for startups, D2C brands, personal brands, and SaaS companies in India and globally.

What industries does Dev Chopra work with?

Dev Chopra has worked with clients across D2C, health & wellness, fintech, creator economy, SaaS, audio technology, and personal brands. He brings cross-industry marketing thinking to every project.

Interactive Profile

The Dossier.

5+ years of driving growth, shipping products, and scaling AI-native solutions. A detailed look at the journey so far.

Experience

Product Manager — Founder's Office

Dec 2025 – Present

Veena StudioDelaware, USA · Remote

Owned product roadmap execution, sprint planning, backlog prioritization, and release coordination.
Conducted PMF research with 40+ musician interviews and improved onboarding activation by 35%.
Wrote user stories and acceptance criteria for collaborative DAW features and plugin marketplace systems.
Built GTM launch strategy generating 1,200+ waitlist signups within 30 days.
Improved 7-day retention by 28% through onboarding optimization and user flow experimentation.

Product & Growth Manager

Aug 2023 – Nov 2025

Healing By VanshikaNew Delhi, India

Led product strategy, onboarding systems, and conversion funnel optimization for digital wellness programs.
Reduced onboarding drop-off by 40% using customer interviews and onboarding redesigns.
Increased client conversion from 8% to 22% through structured funnel improvements.
Built user feedback systems, NPS workflows, and product improvement cycles.
Scaled organic platform reach to 15,000+ monthly users.

Growth & Brand Strategy Lead

Jan 2023 – Aug 2023

Venus StudioDelhi, India

Led digital growth strategy, audience engagement, and content system execution for creative campaigns.
Built structured social distribution workflows and optimized audience retention.
Improved social engagement by 120% within 7 months using analytics-driven growth experiments.