I'm Dev Chopra
A Product Builder
A startup generalist who builds across product, marketing and AI. From strategy to execution, from design to deployment — I deliver.
The Startup
Generalist.
I operate at the intersection of product, marketing, and engineering. Currently driving strategy in the Founder's Office at Veena Studio and specializing in Gen AI at BITSoM.
With experience spanning 50+ global clients, I focus on building systems that scale. From designing high-fidelity behavioral UIs to engineering NFC infrastructure, I deliver high-agency execution.
I don't just build features; I build products that solve problems. Execution is the only truth I recognize.
Modern Stacks.
Hyper-efficient workflows powered by AI and decades of design-thinking principles.
Index: 03 // Featured Work
Built, Shipped
& Scaled.
TapQR
Hybrid NFC + QR intelligent payment infrastructure for small merchants in India. Stealth — protecting early IP.
Execute Action (View)Altme
AI-native social platform for Gen Z — connect with your AI twin, remove introvert barriers, build grounded decisions.
Execute Action (View)Nivaari Health
Complete health ally & period tracker designed specifically for Indian women, with cultural and Ayurvedic context.
Execute Action (View)Veena Studio DAW
Web & desktop Digital Audio Workstation rethinking creative tooling in native and browser environments.
Execute Action (View)AuraScore
Behavioral UI experiment — quiz that calculates your Aura Points. Simple, weird, fun.
Execute Action (View)Design Portfolio
Visual design, brand identities, and UI/UX work for various startups.
Execute Action (View)Things I Work Across.
From coding a new feature to designing a multi-channel growth system, I operate with high intelligence across these core domains.
Product
Marketing
AI
Design
Content
Growth
Operations
Strategy
Index: 05 // Connectivity
Let's Build
Together.
Currently looking for interesting projects, high growth roles, and collaborative opportunities.
Response Time
DM on LinkedIn or send an Email for the quick turnaround.