Profile // Generalist Builder
Generalist
Builder.
Bridging Software
and Hardware.
Product Manager with experience leading product strategy, roadmap execution, growth initiatives, and rapid MVP development across AI SaaS, fintech, health-tech, and consumer products.
Skilled in product research, cross-functional collaboration, sprint execution, onboarding optimization, and AI-native workflows. Combines product thinking, design systems, growth strategy, and execution to ship scalable digital experiences.
Index: 04 // Achievements
Top 40 Startup Ideas — Indian Startup School
Founded 800+ member marketing community
Archive // Professional Journey
Experience.
Product Manager — Founder's Office
Veena Studio
Delaware, USA · Remote
- Owned product roadmap execution, sprint planning, backlog prioritization, and release coordination.
- Conducted PMF research with 40+ musician interviews and improved onboarding activation by 35%.
- Wrote user stories and acceptance criteria for collaborative DAW features and plugin marketplace systems.
- Built GTM launch strategy generating 1,200+ waitlist signups within 30 days.
- Improved 7-day retention by 28% through onboarding optimization and user flow experimentation.
Product & Growth Manager
Healing By Vanshika
New Delhi, India
- Led product strategy, onboarding systems, and conversion funnel optimization for digital wellness programs.
- Reduced onboarding drop-off by 40% using customer interviews and onboarding redesigns.
- Increased client conversion from 8% to 22% through structured funnel improvements.
- Built user feedback systems, NPS workflows, and product improvement cycles.
- Scaled organic platform reach to 15,000+ monthly users.
Growth, Product & Brand Strategy Lead
Venus Studio
Delhi, India
- Led digital growth strategy, audience engagement, and content system execution for creative campaigns.
- Built structured social distribution workflows and optimized audience retention through content experimentation.
- Collaborated with creative teams to streamline production and reduce content turnaround time.
- Improved social engagement by 120% within 7 months using analytics-driven growth experiments.
Content & Digital Strategy Intern
Unschool / Dissent Times / IMUN
Remote
- Worked across content strategy, market research, branding, and digital communication initiatives for education and media organizations.
Academic // Foundations
Scholarly.
Sep 2025 - Jun 2026
Product Management with Gen AI & Agentic AI
BITSoM — BITS School of Management, Mumbai
Product fundamentals, generative AI applications, agentic systems, market research, data-driven decision-making.
Jul 2024 - Jul 2027
Bachelor's in Computer Applications — Cloud Computing & Cybersecurity
UPES Online, Dehradun
Cloud systems, virtualization, cybersecurity, threat analysis, networking, cryptography, ethical hacking.
AEO // Knowledge Base
Queries & FAQs.
What is Dev Chopra's background and expertise?
Dev Chopra is a multidisciplinary product builder operating at the intersection of product strategy, user experience design, AI automation, and engineering. He has worked with over 50 global clients and currently drives strategy at Veena Studio's Founder's Office.
What products and projects has Dev Chopra built?
Key projects include: TapQR (hybrid NFC/QR payments infrastructure for small merchants), Altme (an AI-native social platform for Gen Z), Nivaari Health (a culturally resonant health tracker for Indian women), Veena Studio DAW (a high-performance web audio workstation), and AuraScore (a viral behavioral UI experiment).
What are Dev Chopra's academic credentials and certifications?
Dev is studying Product Management with Gen AI & Agentic AI at BITSoM and pursuing a Bachelor's in Computer Applications (Cloud Computing & Cybersecurity) from UPES Online. He holds industry certifications from Google in Data Analytics and Cybersecurity.
How does Dev Chopra use AI and modern technologies?
Dev specializes in AI-native product development, agentic workflows, Web Audio API systems, NFC hardware integration, and responsive web design. He utilizes AI to accelerate execution and scale startups efficiently.