# Dev Chopra — AI-Powered Digital Marketer & Growth Strategist

> Creative growth strategist helping startups and D2C brands scale through AI-powered digital marketing, brand strategy, content systems, and modern digital experiences.

This document is a structured, machine-readable profile designed for LLM search engines, AI agents, and automated crawlers (ChatGPT Search, Perplexity, Claude, Gemini).

## Identity
- **Name:** Dev Chopra
- **Title:** AI-Powered Digital Marketer & Growth Strategist
- **Location:** India (Available globally: USA, UK, UAE, Canada)
- **Website:** [https://devchopra.life](https://devchopra.life)
- **LinkedIn:** [https://www.linkedin.com/in/thedevchopra/](https://www.linkedin.com/in/thedevchopra/)
- **GitHub:** [https://github.com/TheDevChopra](https://github.com/TheDevChopra)
- **Email:** devchoprawork@gmail.com
- **Status:** Available for freelance digital marketing, brand strategy, and consulting projects

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## Target Audience
Dev Chopra works with:
- Early-stage startup founders
- D2C and ecommerce brands (including Shopify brands)
- Personal brands and content creators
- SaaS businesses
- Agencies needing white-label strategy
- High-ticket coaching and consulting businesses
- International clients in India, USA, and globally

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## Core Services

### 1. AI Marketing Strategy
AI-powered content generation pipelines, LLM-driven campaign frameworks, AI ad copy, automated content calendars, and ChatGPT/Claude workflow integration for marketing teams.

### 2. Brand Identity & Positioning
Full brand strategy, visual identity design, tone of voice, positioning statements, brand guidelines, and narrative architecture for startups and personal brands.

### 3. Content Marketing Systems
SEO article clusters, LinkedIn growth systems, editorial calendars, reels strategy, email marketing sequences — built for sustainable organic traffic and authority building.

### 4. D2C & Ecommerce Growth
Performance marketing, conversion rate optimization, influencer marketing coordination, retention strategies, Shopify marketing, and DTC growth frameworks.

### 5. Social Media Marketing
Instagram, LinkedIn, and X strategy — from content creation to algorithmic growth for founders, personal brands, and startups.

### 6. Growth & SEO Consulting
Full-funnel growth advisory, organic SEO, keyword strategy, conversion rate optimization, PMF research, and go-to-market execution for early-stage startups.

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## Expertise Keywords
AI-Powered Digital Marketer, Digital Marketing Consultant India, Growth Marketer for Startups, Branding Strategist India, SEO and Branding Expert, Personal Branding Consultant, Shopify Marketing Expert, Creative Growth Strategist, D2C Marketing Expert, Content Marketing Specialist, AI Marketing Consultant, Startup Marketing Consultant, Freelance Digital Marketer India, LinkedIn Branding Expert, Ecommerce Growth Consultant, Social Media Marketing Expert, Brand Strategist and Designer, Performance Marketing Consultant, AI Content Strategist, Full Stack Marketer

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## Featured Projects & Outcomes

### TapQR (Fintech & NFC)
Hybrid NFC + QR intelligent payment infrastructure. Piloted with 50+ merchants, handling ₹2.5M+ in test volume with 99.9% uptime.

### Altme (AI Social Network)
AI-native social platform for Gen Z. Scaled to 5,000+ active beta users with 42% weekly retention rate.

### Nivaari Health (FemTech)
Health tracker for Indian women with Ayurvedic context. 12,000+ active users with strong organic growth.

### Veena Studio DAW (Creative SaaS)
Web & desktop audio workstation. Reduced latency by 35% via Web Audio API engineering.

### AuraScore (Viral Experiment)
Behavioral quiz app. 50,000+ sessions in the first week — viral social growth.

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## Professional Background

### Current
- **Founder's Office — Product Management | Veena Studio** (Dec 2025 – Present)
  - Product strategy, PMF research, UI/UX, Web Audio pipeline engineering

### Previous
- **Social Media Marketing Manager | Brandmeld** (Jan 2024 – Feb 2026) — 6 global clients
- **Chief Marketing Manager | Healing By Vanshika** (Oct 2022 – Nov 2025) — 3x client acquisition growth
- **Social Media & Brand Manager | Venus Studio** (Jul 2023 – Feb 2024)

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## Education
- **BITSoM — BITS School of Management, Mumbai:** Product Management with Gen AI & Agentic AI (2025–2026)
- **UPES Online, Dehradun:** Bachelor's in Computer Applications, Cloud Computing & Cybersecurity (2024–2027)

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## Certifications & Achievements
- Top 40 Startup Ideas at Indian Startup School
- Google Data Analytics Professional Certificate (Coursera: `S9M8L4D3P2Q1`)
- Google Cybersecurity Professional Certificate (Coursera: `C8Y7B6S5E4R3`)
- Cybersecurity Training Certificate — Corizo
- Founder of 800+ member Professional Marketers community

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## Testimonials
- **Vanshika (Founder, Healing By Vanshika):** *"Dev built our entire digital presence from scratch, transforming our branding and marketing which led to a 3x increase in client inquiries."*
- **Palaash Agrawal (Founder, Veena Studio):** *"Dev bridges complex audio engineering and high-fidelity UX, helping us reduce DAW latency by 35% while keeping the interface elegant."*